Sinochem Holdings among world's top 500 most influential brands for 14th consecutive years |
Date:2024-01-03 Source:Sinochem Holdings |
On Dec. 13, the World Brand Lab released the 2023 World's 500 Most Influential Brands list. "中化SINOCHEM," the name of the brand of Sinochem Holdings, climbed two spots to rank 307th, maintaining its position on the list for the 14 consecutive year. The brand's influence continues to grow. The World Brand Lab has released the list for 20 consecutive years. It evaluates brands based on their ability to expand, dominate markets, and generate profits. The evaluation criteria include market share, brand loyalty, and global leadership. Each year, the World Brand Lab scores over 8,000 well-known brands worldwide and selects the top 500 most influential ones. "中化SINOCHEM" has quickly gained recognition and praise across different sectors since its official debut in 2021. As a centrally-administered state-owned enterprise (SOE) with unique international characteristics, Sinochem Holdings is committed to becoming a world-class comprehensive chemical enterprise. By implementing professional and international brand promotion and communication strategies, Sinochem Holdings has established its global brand image. These efforts have also encouraged stakeholders to comprehend, embrace, and establish a connection with the new brand. Sinochem Holdings is currently enhancing brand building in accordance with the Guidance on Accelerating the Construction of World-Class Enterprises and the requirements regarding guiding brand building of SOEs. It is dedicated to implementing scientific and standardized brand management practices, aiming to establish a world-class comprehensive chemical company that excels in products, distinguishes itself in branding, leads in innovation, and adopts modern governance. |